Business Cards Online – Tips for High Quality Business Cards

With regards to marketing your business, one of the most important tools that you can get your hands on are business cards. They have been around for a long time now but they are still as effective as ever. One of the main reasons why business cards are preferred by most businessmen is the fact that they are quite affordable. It is simply a cost-effective marketing tool that is capable of yielding highly beneficial results. But before you can hope to reap the benefits of using these cards, keep in mind that they should be good enough so your customers will be inclined to keep them. So how can you make your business cards online to be more effective? Here are some tips that you might want to know.

Business cards are capable of creating a strong first impression among your recipients but only when it is done right. One of the best ways to grab the attention of your recipient is through a well-designed logo. A logo is the one that will be representing your business so it needs to be designed quite well. But what if you are not capable of creating a logo by yourself? Well your best bet in this case is to hire a professional designer to create your logo. Designers are creative enough to create a logo for your business but with a little help from you of course. These cards that have a logo are more likely to be kept by the recipient as compared to those with plain texts only.

When creating business cards online, you have to keep in mind that it is imperative that you include all the necessary information with regards to your business. Despite their small size, cards are capable of holding a good deal of information. On top of that, make sure that all the included information are all relevant and up to date. Placing inaccurate information in your card can cost you some credibility points. When placing information in your card, be sure not to get carried away and put only the ones that are necessary.

When it comes to printing business cards, quality is always the number one consideration. Regardless if your card is well-designed and all, it is going to be rendered useless if it feels poor in quality. For this matter, you will need the help of a reputable printing company. With a good printing company, your business cards will surely be printed well and it will be very presentable. In order to find these printing companies, you can simply go online and search through your favourite search engine. Keep in mind the tips that were given above and you should end up with high quality business cards.

Choosing a Small Business Accountant: A Step-By-Step Process

Understanding the financial situation of his or her business is critically important for a small business owner. While some owners are capable of keeping their own books and preparing financial statements, for most owners it is not their strength and not how they should spend their time. If you are like most owners, you are better off finding a small business accountant that is suited to your business and leave those tasks to him or her.

The first step in selecting an accountant for your small business is establishing some basic criteria of the professional skills and characteristics you need in the accountant of your choice. Will he be acting as a bookkeeper, entering all of the basic transactions of the business, or will he take your input and turn it into useful financial information? Does he need to set up your accounting software for you? Will he do your tax returns? Will he need to provide advice on obtaining bank financing?

You don’t need to be too exact at this point in the process. You just need to have a general idea of what roles you want the accountant to fill.

The next step in finding the right accountant for your small business is simply getting a short list of names of potential accountants to consider. If your friends have small businesses, ask them if they recommend their own accountant. Your lawyer, banker or insurance agent may also be in a position to suggest accountants who would be appropriate for your business. Finally, there are many internet directories of accountants that can provide lists of accountants in your local area.

Once you have gathered the names of several accountants, you should prescreen them using available resources such as their own websites. Eliminate any that don’t seem to meet the basic criteria.

Next, contact the accountants remaining on your list and schedule an interview with each of them. Meet each accountant face to face. Your accountant and your attorney will be your two closest advisors as your business grows, so you should be comfortable that you can openly discuss your problems with them and feel confident in their answers.

At the interview, you should not plan to ask for specific financial or accounting advice except as needed to assess their ability to answer questions and communicate their answers to you. Instead, you should focus on determining their capacity to meet the long term needs of your business for accurate and understandable financial information. Among the topics to cover are:

  • Are the accountant’s clients companies similar in size to yours? Some accountants look mostly for large businesses and may not be as interested in servicing your small business.
  • What type of clientele does the accountant generally serve? If yours is the only construction company among a client base that is most retail stores, he may not understand the financial dynamics of your business and his usefulness as an advisor may be limited.
  • Does he understand the legal and tax differences of your form of business. In particular, partnerships pose special accounting problems that an accountant who serves primarily sole proprietors and S corporations may not adequately grasp.
  • Does he have sufficient knowledge of federal, state and local taxes to provide advice to your growing business, both in preparing current returns and planning for the future?
  • Are his fees clear, and in line with your expectations? If his office will be providing routine bookkeeping in addition to preparing financial statements and tax returns, does he have staff that can provide those services at appropriate rates?
  • Can he provide references that you can verify?

By following the systematic approach outlined here, you can be comfortable at the end of the process that you have made an informed decision in choosing the right accountant for your small business.

Grow Your Small Business in 3-6 Months Without Wasting Money on Advertising

As a small business owner, growing your business should be one of your top priorities. Most small business owners feel like they have to advertise the same way as large corporations in order to get ahead.

There is a much better way to grow your business, a way where you won’t waste a penny on traditional advertising. Here is a five-part strategy that you can use to increase your revenue, without advertising:

1. Create strategic alliances- Look at that businesses that also prosper when you prosper. Whom do your work with that makes money when you make money? If you can create an alliance with these people, where they promote your business to their customers you both win through the increased exposure.

2. Slow down customer attrition- One of the easiest ways to grow your business is to keep your current customers from leaving. This means going out of your way to give each person the best service possible. If you can keep most of your customers around then you can slow the bleeding and any customers you add will increase the bottom line, instead of keeping it level.

3. Increase your prices- Most businesses are short-changing themselves by racing their competition to the bottom, through pricing. Never compete on price. Instead, raise your prices. Dump your bottom-feeders and provide excellent service to your best customers. A simple 20% increase in prices is an overnight 20% increase in revenue.

4. Sell more to your customers each time- Package your services in such a way that you provide great value for more income. Instead of selling a single item or service to a customer, dig deeper and solve her problem with an entire packaged system. As a small business owner, it’s your duty to provide your customers with the most services that will improve their current situation and packaging is the solution.

5. Develop a referral system- Turn your customers into an army of free salespeople. Provide everyone that does business with you a series of tools where they can promote your business. Reward these loyal customers with merchandise, extra services, bragging rights, and VIP treatment. Create a referral portfolio, where you develop multiple referral systems, so that you don’t count on a single source for lead generations.

You can grow your small business without wasting a dime on traditional advertising. By focusing more on keeping your current customers happy, instead of focusing on new customer acquisition, you can grow quite rapidly for much less cost.